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SMA What we do

What we do

Expertise from rights to revenue.

The African sports media market is not one channel or one business model. SMA combines eight capabilities to help properties reach audiences, operate more efficiently and develop sustainable revenues.

Rights, production and distribution build the audience. Engagement and commercial work turn that audience into revenue. We plan them together.

  1. 1Rights
  2. 2Production
  3. 3Distribution
  4. 4Engagement
  5. 5Monetisation

01 · Get sport to market

Rights, reach and market access

Deciding what to sell, where, and through which channels: broadcast, telco, OTT or partner.

01

Production

Our production services are bespoke and tailor-made for clients’ requirements and circumstances.

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How it works

We start with the property, the market and the numbers, not the technology.

  1. 01

    Assess

    Understand the property, its rights position, audiences and commercial goals.

  2. 02

    Structure

    Shape packages, production and distribution models that fit each market.

  3. 03

    Deliver

    Work with partners to execute, with clear responsibilities.

  4. 04

    Grow

    Review results and build on what performs.

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Ready-made combinations

Looking for something you can implement?

Our solutions package several of these capabilities around a single use case, from automated production to league digitisation.

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Start with a brief

Let’s talk about your next sports media opportunity.

Tell us about the property, the market and what you want to achieve. We’ll tell you where we can help.

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